Craig Leddy is a leading authority, writer, market analyst and industry educator specializing in media business and technology education. He is the Founder, President & Senior Market Analyst for Interactive TV Works, Inc., a New York-based consultancy promoting understanding of digital media opportunities. ITV Works’ signature event is the twice-annual Interactive Case Competition, media & technology’s leading student case study contest and recruitment initiative. Since 2011, the competition has provided industry education for more than 400 graduate students, more than half of whom are working in media & tech fields today. Leddy also teaches popular Industry 101 and advanced classes for CTAM members and other industry professionals. A former business journalist, Leddy is a longtime contributing analyst for Light Reading and frequently moderates conference panels. He was inducted into Cable Pioneers in 2020.