Todd Arata

Todd Arata serves as the Senior Vice President, Brand and Integrated Marketing Communications at Comcast where he leads the strategic development and execution of the Comcast Xfinity brand across a diverse range of platforms. His responsibilities encompass advertising, retail, multicultural initiatives, inhouse creative studio mgmt., social marketing, strategic brand planning and paid partnerships. With over 25 years of experience in marketing, media and advertising, Todd has honed his expertise through influential roles at renowned companies such as The Coca-Cola Company, Ogilvy & Mather and IBM. His career is marked by a proven ability to navigate and succeed in complex, dynamic brand environments. Todd’s visionary leadership and innovative approach have substantially enhanced Comcast’s brand presence. Under his stewardship, the Xfinity brand has achieved recognition as a Top 20 US brand by value, received accolates for its award-winning creative campaigns, and is evolving into a leading lifestyle brand. His efforts have consistently delivered impactful and engaging experiences across all consumer touchpoints.