Dean Stoneback is the Senior Director of Engineering and Standards at SCTE and is responsible for the development of standards and operational practices for the broadband communications industry. Specific targets include assuring that networks are ready for DOCSIS 4.0 deployments; increasing network and service reliability; enabling advanced and IP video services and digital advertising; supporting the migration of networks from coax to fiber delivery; and reducing energy usage and increasing sustainably awareness through the Energy 20/20 program. Prior to joining SCTE in 2014, Dean spent 26 years with the Jerrold division of General Instrument, Motorola and ARRIS. As a senior manager with ARRIS, he most recently was responsible for systems analysis and architecture development for transmission products for the cable industry, including optics, RF, Ethernet and PON products. During his career he has focused primarily on fiber optic, RF and PON transmission systems and has experience in systems engineering, hardware design, and system integration and test.