Roy Pereira is an accomplished technology leader with over 21 years of experience in strategic management, software development, and product innovation. Currently he is the Assistant Vice President of digital service at Cox Communications Inc, where he overseas multiple unassistaed platforms including Cox MyAccount, Oliver Chatbot, IVR, and the Cox App. He has lead various technology platforms in both OSS, BSS, and Advanced Advertising including Video, Broadband, and digital insertion / interactive technologies. He holds six patents accros various technologies, participates in SCTE and NAMIC initatives and enjoys pursuing innovative approaches to solve challenges.